@article{MolinarioKruglanskiBonaiutoetal.2019, author = {Erica Molinario and Arie W. Kruglanski and Flavia Bonaiuto and Mirilia Bonnes and Lavinia Cicero and Ferdinando Fornara and Massimiliano Scopelliti and Jeroen Admiraal and Almut Beringer and Tom Dedeurwaerdere and Wouter deGroot and Juha Hiedanp{\"a}{\"a} and Paul Knights and Luuk Knippenberg and Chris Ovdenden and Katarina Polajnar Horvat and Florin Popa and Carmen Porras-Gomez and Aleš Smrekar and Nathalie Soethe and Jose Luis Vivero-Pol and Riyan J. G. van den Born and Marino Bonaiuto}, title = {Motivations to Act for the Protection of Nature Biodiversity and the Environment: A Matter of “Significance”}, series = {Environment and Behavior}, volume = {52}, number = {10}, publisher = {SAGE Publications}, address = {Sage CA: Los Angeles, CA}, issn = {0013-9165}, doi = {https://doi.org/10.1177/0013916518824376}, url = {https://nbn-resolving.org/urn:nbn:de:gbv:9-opus-39224}, pages = {1133 -- 1163}, year = {2019}, abstract = {Environmental activism, defined as a range of difficult pro-environmental behaviors, is analyzed within the conceptual framework of Significance Quest Theory (SQT). In Study 1, 40 interviews were carried out on two groups of people in the European Union: Committed Actors for Nature (CANs, n = 25) versus Committed Actors for Society (CASs, n = 15). Results demonstrated that Significance Quest (SQ) motivates each group to be strongly committed to their chosen action and the main difference between them being in their ideology (pro-social vs. pro-environmental). In Study 2 (N = 131), the relationship between SQ and intention to enact difficult pro-environmental behaviors was assessed. Results suggested that the higher the SQ, the higher the tendency to enact difficult pro-environmental behaviors, but not average or easy ones. Moreover, the higher the pro-environmental ideology, the stronger the indirect effect of SQ on difficult behavior through willingness to sacrifice.}, language = {en} }