@phdthesis{Hoang2014,
  author    = {Thi Ha Hoang},
  title     = {Sustainable Tourism Development - the Gap between Reality and Vision analysed by the Example of Sam Son (Vietnam)},
  journal    = {Nachhaltige Tourismusentwicklung - die L{\"u}cke zwischen Realit{\"a}t und Vision, dargestellt am Beispiel der Destination Sam Son in Vietnam},
  url       = {https://nbn-resolving.org/urn:nbn:de:gbv:9-001768-0},
  year      = {2014},
  abstract  = {Tourism is booming on global level since many decades and developing countries often capture tourism as a lever to push up their economy. Many regions in Vietnam invest lots of money in this development hoping to change the traditional economic structure. Located in the North Central Vietnam, about 170 km from Ha Noi capital to the south at the coastline, Sam Son is known as an ideal location for holiday makers. Currently the number of tourist has been counted to millions. Realizing its potential, the local authorities decided to enlarge and improve tourism to become the biggest tourism center in the North Central part of Vietnam. As many mass tourism destinations, Sam Son is facing several hidden drawbacks, which are generated by a (too) fast growth. Thats why unexpected problems may occur very soon. One path to mitigate weaknesses and to strengthen the positive impacts of tourism is to develop tourism in a more sustainable manner. As the very first step Sam Son needs to delineate a proper strategy and to establish a powerful \"Destination Management System\". Although several studies have been conducted already, the destination lacks reliable empirical data. This research intends to fill the gap by supplying concrete information with specific focus on “making tourism more sustainable”. In the study methodological triangulation has been applied to collect data and information. Besides literature review and secondary data analysis, two surveys - statistically well secured - have been conducted: A household survey with more than one thousand questionnaires to record the situation and opinion of local people and a visitor survey with 1139 face-to-face interviews to collect structural data about current guests in Sam Son as well as to explore their behaviour. Moreover expert and stakeholder interviews were included to supplement the information basis. As the research acquired the information directly from local people and from tourists by face-to-face interviews several weaknesses could be unveiled which official statistical data cannot show. There are three facets out of balance in terms of economic benefit: Compared with the political awareness and the financial support the tourism sector does not ensure the livelihood of an adequate number of people; the economic benefits from tourism are very unequally distributed and also the spatial dimension indicates a strong imbalance - only people living directly in the core area of tourism participate in tourism sector, the positive impact of tourism does not reach till the outskirts. In addition social and environmental problems are recognized by a majority of local people as consequences of tourism in the region. Regarding the touristic demand side a very low level of satisfaction has been detected: A small variety and low quality of touristic offers are the main reasons of dissatisfaction. The most exiting finding is that tourists treasure environment in the destination, whereas this aspect is underestimated in the locals view. In addition, tourists are really willing to pay for an improvement of environmental and touristic quality! Even if the amount of voluntary payments is very low, the total sum can enable the local government to develop the destination in a very proper way. Although this is a case study the results deliver valuable information and furthermore a concrete delineated roadmap for all destinations, which are in the same situation as Sam Son today. It is an example how to analyze and evaluate the present condition and how to continue in a proper way towards a more sustainable tourism development.},
  language  = {en}
}