@phdthesis{Bathaee2014,
  author    = {Atieh Bathaee},
  title     = {Consumer Culture and Purchase Behaviors: Analyses of Anticipated regret, Variety-seeking and Quality-consciousness In Germany and Iran},
  journal    = {Konsumentenkultur und Kaufentscheidungen: Untersuchung {\"u}ber die Kaufreue, das Streben nach Abwechslung und das Qualit{\"a}tsbewusstsein von Kunden in Deutschland und Iran},
  url       = {https://nbn-resolving.org/urn:nbn:de:gbv:9-001826-8},
  year      = {2014},
  abstract  = {This study validates a newly-developed scale of consumer culture at individual-level in purchase-consumption context. Following unipolar approach in measurement, the applicable-reliable scale for consumer culture analyzes plausible effects of the seven cultural dimensions on three selected consumer-behaviors; anticipated regret, and two further purchase behaviors of variety-seeking and Quality-consciousness, comparing both Hedonic and Utilitarian aspect of consumer decisions. The interaction among the three behavioral variables are also studied. Feeling the necessity of cultural investigations in rather-unknown countries, Iran and Germany are focused.Iran is among the culturally undiscovered markets with an ever increasing demand; also German consumers have several unknown aspects in their purchase behaviors. Finally, the role of contextual elements — nationality, demographic profile and task— in consumer purchase behaviors are separately analyzed.},
  language  = {en}
}