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Institute
This work first sets out to find if economic, ecological, or social incentives drive consumers towards or against dietary decisions (Contribution A). It then develops a framework of TCA for food to describe economically conveyed incentives that are tied to ecological and social indicators within the food market (Contribution B). The framework is subsequently enhanced and broadened to include a deeper understanding and broader field of indicators for more holistic TCA calculations (Contributions C and D). Lastly, based on these calculations, TCA of food is implemented in a factual use case as the framework and calculations are deployed for commodities of a German supermarket chain; then consumer, as well as expert feedback is used for the discussion on socially responsible campaigning and policy change (Contribution E).