Refine
Document Type
- Doctoral Thesis (4)
Language
- English (4) (remove)
Has Fulltext
- yes (4)
Is part of the Bibliography
- no (4)
Keywords
- Tourismus (4) (remove)
Institute
Tourism is a multifaceted economy and based on existing nature, as well as on culture in a geographical space to become a successful destination for tourism. The topic of this survey is how tourism in the transitioning country of Vietnam influences culture and nature or vice versa. A special focus will be on the transitioning aspect. This study gives insights about how in the transitioning country of Vietnam, tourism can act as an additional driver of change in terms of nature and culture or if tourism is only adapting to these changes. Therefore in the beginning the subject of ‘social-ecological transformation’ is described and furthermore the situation in Vietnam will be introduced. The key aspects here will be within the range of geography and sociology. It becomes evident, that scientific views on this topic are rather diverse, but nevertheless many theoretical aspects can be observed also in the investigation area Vietnam. Within the country several aspects of economic transition already became reality, while others, like social, ecological or political reforms, are still at the beginning. The empirical part of this study deals with existing thoughts, according to the topic of transition, in relation to tourism development and respectively to environmental understanding, by analyzing and comparing positions of 21 international and Vietnamese experts, 569 international tourists and 710 Vietnamese students. By doing so, similarities within opinions about tourism development and the environmental situation in the country became observable. While tourism is rated as a mostly positive development, the current environmental situation has mostly been criticized by all survey participants. Apart from that, connections between both aspects (tourism economy and nature) are often of no importance or the relationship is identified to be just a rudimentary one. In case of these opinions, involvement within one social group and personal experience is of larger importance than cultural conditioning (European or Asian), e.g. own travels, own jobs and own education. This fact becomes visible by very similar ratings of environmental problems on the one hand and the beauty of natural landscapes on the other hand, done by both survey groups; namely international tourists and Vietnamese students.
Destination Image, Tourist Satisfaction and Destination Loyalty: A Case Study of Hue, Vietnam
(2016)
Several studies have confirmed the interrelationship among destination image, tourist satisfaction and destination loyalty, in which destination image and tourist satisfaction are believed to have great influences on the destination loyalty of tourists. Located in the central region of Vietnam, Hue holds great potential for tourism development and this destination has also obtained numerous significant tourism achievements over recent years.Nevertheless, there are still a lot of issues needed to be addressed by the destination managers in order to make Hue gain a better position and higher level of destination loyalty in the tourism market, in which successfully communicating an attractive destination image to the tourists and improving their satisfaction are the most important tasks. In fact, there exist very few researches concerning destination image, tourist satisfaction or even destination loyalty which have been done in Hue. Moreover, most of these studies are in very small scale and they only examine either the destination image or the tourist satisfaction or the destination loyalty independently. This paper, therefore, aims to deliver the first and comprehensive theoretical and empirical analysis of destination image, tourist satisfaction and destination loyalty as well as the causal relationship among them in the context of Hue. In this study, a destination loyalty research model was proposed and hypotheses were derived. The empirical data base on two tourist surveys with a total number of 2042 questionnaires collected in Hue in 2013 and 2014. In addition, ten experts were interviewed in different periods during the study. The results find that the tourists’ perceptions on the destination image of Hue are quite positive and the positive level is higher for those who completely have no earlier experience in Hue. It is also discovered that the destination is offering tourists with a pretty satisfactory experience, not as high as their initial expectations, but acceptable with positive ratings received from the tourists. However, if the destination is able to better communicate a positive image to tourists and improves the quality of its offers and services, the tourists’ satisfaction will be increased and thus the destination loyalty will also be enhanced. This finding supports the proposed destination loyalty model: (1) destination image directly influences attribute-satisfaction; (2) destination image and attribute-satisfaction are both direct influences of overall-satisfaction; and (3) overall-satisfaction in turn has a direct and positive impact on destination loyalty. The findings also confirm that attribute-satisfaction and destination image are also the direct influences of destination loyalty. Furthermore, the results add to the proposed loyalty model a new relationship: Destination image is influenced strongly by tourist overall-satisfaction and attribute-satisfaction. The outcomes of this research are expected to be used as a valuable reference for the local policy-makers, governmental agencies, tourism companies and other relevant stakeholders. Also, important theoretical and managerial implications are drawn based on the study findings and the recommendations for future researchers are made from the limitations and scopes of the study.
Governance and Management of Tourism in two Biosphere Reserves in Ecuador: Galapagos and Sumaco
(2014)
Tourism is multi-faceted phenomenon and various stakeholders, levels of government, and sectors are closely interlinked. Governmental and non-governmental institutions, local communities, diverse professionals, and different sectors and tourists do show various perspectives about the management of tourism. In this dissertation, a comprehensive analysis on the current situation of tourism in two biosphere reserves (Galapagos and Sumaco) in Ecuador is presented. Tourism is considered as one of the key strategies to promote environmental conservation and socio-economic development of local communities living in these places. UNESCO biosphere reserves are protected areas of extraordinary natural and cultural value, conceived as places for reconciliation between conservation and development. The concept of sustainable tourism can be seen as an umbrella that unites various forms of tourism in these protected areas (e.g. ecotourism, community-based tourism). The primary objective was to evaluate the main factors of success and failure in the management of tourism and its contribution to biodiversity conservation. Thus, a detailed review of the legal, political, and institutional framework of the country and a description of the two biosphere reserves (physical, biogeographic, demographic, socio-economic, institutional and legal elements) was given. Data collection for the case studies (Galapagos and Sumaco) was performed by the combination of qualitative and quantitative methods. As for qualitative tools, in-depth semi-structured interviews with the main stakeholders in both biosphere reserves were applied. Experts and specialists in the management of protected areas, as well as representatives of different sectors directly and indirectly associated with tourism were interviewed. Moreover, surveys were applied to two different target groups. Tourists were surveyed in order to establish their socio-demographic profile, travel preferences, and degree of knowledge about sustainable tourism, as well as their perception of the sustainability of tourism in the destinations visited. Furthermore, residents in both reserves were surveyed in order to find out about their socio-demographic characteristics, their main economic activities for supporting themselves and their attitude towards tourism, their level of knowledge about biosphere reserves, and their perception about advantages or disadvantages of living in a biosphere reserve. In general, although tourism is a concept that could be developed in accordance with the environment in these natural areas, in the case of Galapagos it is one of the main risk factors for the conservation of biodiversity in the archipelago due to the increasing number of tourists. In contrast, in Sumaco tourism could be an important sustainable alternative to mining, oil extraction and hydroelectric projects, which are the current threats to the conservation of the area. From the environmental point of view, there are serious problems in both reserves, mainly linked to the contamination of water resources. Such pollution imposes risks to the health to both, residents and tourists. The lack of freshwater is particularly critical in Galapagos, given its insular habitat. The invasion of exotic species in Galapagos is one of the most serious threats to the conservation, while deforestation in combination with illegal logging and mining activities is the greatest danger in Sumaco. In terms of sociocultural factors, migration processes undoubtedly shape the attitudes and values of the current population in both reserves. In Galapagos most residents are immigrants, whereas in Sumaco a significant portion are Kichwa people who belong to the area’s native population. In general, the inhabitants in both areas have not yet developed a true environmental awareness. The distribution of human population groups is also associated with the different types of tourism. In both reserves, tourist services offered by local communities have low quality standards and are targeted on a market segment consisting of tourists with a low budget. Thus, the community revenues obtained from tourism are generally only a small percentage of the total tourism market. This situation is much more noticeable in Galapagos where large companies that operate luxury cruises and hotels gain most of their revenues from tourism. Many of them have their headquarters in the main cities of Ecuador and abroad, which means that they pay their taxes in those cities and not in the places where they operate. Inequality in the distribution of the economic benefits of tourism leads to a situation of frustration and discontentment among the residents of the regions involved. Despite this situation, tourism is still a profitable business and residents try to make the most of it, no matter the cost impacts. Temporary and illegal tourism activities is often the normal state of the things: unregistered houses that offer rooms for tourists, taxi drivers who offer tours without being in possession of permits, tourist boat owners, tour guides and even large tourist companies that operate without legal licenses. This situation inevitably leads to a decrease of the quality of services, an uncontrolled increase of business, a consequent dumping of prices and the overall decline of the destination. Ultimately, this means fewer tourists, more environmental degradation and less economic benefits for residents. In this context, there is a serious conflict between the local community and large foreign companies. Governance and management of tourism are essential elements to ensure its development in a sustainable way. The country has a large number of laws, rules, regulations, and plans that regulate the development of sustainable tourism legally and institutionally, especially in protected areas. However, monitoring and law enforcement are major constraints for achieving proper management of tourism. This problem is particularly noticeable in small communities such as Galapagos and Sumaco where interpersonal relationships of kinship and friendship are close, which complicates control and regulation. There are some serious limitations regarding the technical and logistical capacity of the institutions responsible for controlling and managing the tourist activity; they consist mainly in the lack of staff and funding. Galapagos, given its special status, has increased the number of funding managers and staff members for controlling and management, but in many cases, these people are not fully qualified for their positions. Sumaco has only few tourism experts who can help to develop the tourism. The coordination and planning among all stakeholders involved in tourism is still a work in progress to ensure proper management of the tourist destinations. In any case, local communities are developing important initiatives in both biosphere reserves. After all, sometimes planning, coordination and local activities do not necessarily coincide with the national agenda. In general, in both biosphere reserves it is necessary to ensure higher standards of education, both formal and informal. Also it is urgent that the government as a regulating entity ensures the equitable participation of local communities in tourism benefits, control, monitoring, and law enforcement. Moreover, there is the need to encourage and ensure integrated planning of tourism in the different levels of government: local, regional, and national. Sustainable tourism means that the protection of cultural heritage and natural resources is granted at least the same level of importance as the involved economic interests. The unique nature that currently attracts tourists to Galapagos and Sumaco should be preserved not only for ensuring the continuity of the tourism activity itself, but also in order to safeguard biodiversity and natural resources for the coming generations. Responsible tourism practices which care about their social and environmental impacts are not necessarily opposed to economic interests. On the contrary, they need each other for a long-term development.
Tourism is booming on global level since many decades and developing countries often capture tourism as a lever to push up their economy. Many regions in Vietnam invest lots of money in this development hoping to change the traditional economic structure. Located in the North Central Vietnam, about 170 km from Ha Noi capital to the south at the coastline, Sam Son is known as an ideal location for holiday makers. Currently the number of tourist has been counted to millions. Realizing its potential, the local authorities decided to enlarge and improve tourism to become the biggest tourism center in the North Central part of Vietnam. As many mass tourism destinations, Sam Son is facing several hidden drawbacks, which are generated by a (too) fast growth. Thats why unexpected problems may occur very soon. One path to mitigate weaknesses and to strengthen the positive impacts of tourism is to develop tourism in a more sustainable manner. As the very first step Sam Son needs to delineate a proper strategy and to establish a powerful "Destination Management System". Although several studies have been conducted already, the destination lacks reliable empirical data. This research intends to fill the gap by supplying concrete information with specific focus on “making tourism more sustainable”. In the study methodological triangulation has been applied to collect data and information. Besides literature review and secondary data analysis, two surveys - statistically well secured - have been conducted: A household survey with more than one thousand questionnaires to record the situation and opinion of local people and a visitor survey with 1139 face-to-face interviews to collect structural data about current guests in Sam Son as well as to explore their behaviour. Moreover expert and stakeholder interviews were included to supplement the information basis. As the research acquired the information directly from local people and from tourists by face-to-face interviews several weaknesses could be unveiled which official statistical data cannot show. There are three facets out of balance in terms of economic benefit: Compared with the political awareness and the financial support the tourism sector does not ensure the livelihood of an adequate number of people; the economic benefits from tourism are very unequally distributed and also the spatial dimension indicates a strong imbalance - only people living directly in the core area of tourism participate in tourism sector, the positive impact of tourism does not reach till the outskirts. In addition social and environmental problems are recognized by a majority of local people as consequences of tourism in the region. Regarding the touristic demand side a very low level of satisfaction has been detected: A small variety and low quality of touristic offers are the main reasons of dissatisfaction. The most exiting finding is that tourists treasure environment in the destination, whereas this aspect is underestimated in the locals view. In addition, tourists are really willing to pay for an improvement of environmental and touristic quality! Even if the amount of voluntary payments is very low, the total sum can enable the local government to develop the destination in a very proper way. Although this is a case study the results deliver valuable information and furthermore a concrete delineated roadmap for all destinations, which are in the same situation as Sam Son today. It is an example how to analyze and evaluate the present condition and how to continue in a proper way towards a more sustainable tourism development.