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Der inhabergeführte Einzelhandel steht vor besonderen Herausforderungen bei der Einführung und Etablierung digitaler Kundenkommunikationsmaßnahmen (KKM). Im vorliegenden Beitrag wird untersucht, welche Maßnahmen im Zuge der Coronapandemie eingeführt worden sind und welche dieser Maßnahmen besonders zukunftsfähig sein können. Darüber hinaus wird die Bedeutung von regionalen Netzwerken beim Wissenstransfer über digitale Maßnahmen betrachtet. Für die Untersuchung wurde in den drei Bundesländern Nordrhein-Westfalen, Sachsen und Sachsen-Anhalt im März 2022 eine Online-Befragung von Inhabern durchgeführt und durch fünf Experteninterviews im April und Mai 2022 ergänzt. Für die Vergleichbarkeit der gewonnenen Ergebnisse wird eine großflächige Handelsstudie der IHK Köln und dem ibi Research Institut Regensburg aus dem Jahr 2020 herangezogen. Dabei stellte sich heraus, dass insbesondere die digitale Sichtbarkeit für den Erhalt der inhabergeführten Einzelhandelsgeschäfte in Zukunft von zentraler Bedeutung sein wird. Ferner präsentieren sich die sozialen Medien mit ihrer perspektivisch ausgestatteten Verkaufsfunktion als geeignetes Instrument. Außerdem konnten durch eine differenzierte Betrachtung von Branchen und Zielgruppen sowie unterschiedlichen Ansätzen für den Einstieg in die digitale Kundenkommunikation zukunftsfähige und individuelle Maßnahmen identifiziert werden.
The multi-level perspective has been criticized for being functionalistic and paying little attention to actor-based perspectives. Nevertheless, for the identification and assessment of potential change agents in a sustainability transition, a clear conceptual and methodological approach is necessary. This paper, thus, develops a multi-dimensional typology of niche, regime, and hybrid actors, which is conceptually grounded in transition studies and empirically illustrated by a cluster analysis based on a survey of pig and poultry farmers in Germany, France, and the Netherlands. Animal husbandry is chosen as a case study because a significant share of the environmental impact within the agri-food system is attributed to this sector and there is evidence for resistance to change by mainstream actors. Conceptually, the paper provides a framework of constitutive elements for different kinds of actors and contributes to an extension of the niche–regime dichotomy by adding the group of hybrid actors. The empirical results show that cluster analysis is a suitable approach to identify conceptually meaningful differences among interviewed farmers. Among pig and poultry farmers, the regime actors are by far the largest group. The smaller group of hybrid actors, however, has large potential to act as boundary spanners. A particularly interesting finding is that several larger farms are among the group of niche actors which hints at the possibility that larger farms are not necessarily resistant to change.
Growth corridors have been an instrument of
economic development for decades but have gained new
attention in regional economic development policies in recent years, e.g., in Sub-Saharan Africa or Southeast Asia.
They are seen by policy makers and private businesses as
catalysts of regional economic integration, pushing traditional businesses into increasingly complex international
value chains. However, the outcomes of such development
initiatives are still barely understood. Critics argue that development policies are based on simplified models that are
unable to sufficiently address the complexity of regional
development. Policies on value-chain development, for
example, can lead to conflicts, external dependencies,
land rush, and a polarization of wealth. Growth corridors
often go hand-in-hand with socio-economic transformations and land-use conflicts. This paper first discusses the
theoretically possible desired and undesired regional socio-economic effects of modern corridors. Second, we illustrate the potential and challenges to realize integrative
(or inclusive) development by contrasting three growth
corridors: the SAGCOT growth corridor in Tanzania, the
Walvis Bay-Ndola-Lubumbashi Development Corridor
(WBNLDC) in Namibia, Zambia and Zimbabwe, and the
growth corridors in the Greater Mekong Subregion (GMS)