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Main drivers for biodiversity loss in terrestrial ecosystems are changes in land use, climate change, enhanced nitrogen deposition and biotic exchange (invasive species). These drivers also affect dry, nutrient-poor open anthropo-zoogenic inland and coastal heathlands which often harbor a high biodiversity. To counteract biodiversity loss in coastal ecosystems, a basic step is the assessment of the various threats. Therefore it is important to select suitable model organisms for analyses of biodiversity dynamics. In this thesis the three arthropod groups Orthoptera (Ensifera and Caelifera), carabid beetles (Coleoptera: Carabidae) and spiders (Araneae) were studied, as they are very useful indicators. Besides sampling of the three arthropod groups vegetation and microclimate parameters were recorded. The studies were done between 2008 and 2010 in the coastal heathland on the Baltic island of Hiddensee, Germany. The main aim of the thesis was to analyze the impact of three drivers of heathland biodiversity loss (succession, grass encroachment, moss invasion) on the selected indicator arthropod groups. Based on this multi-level and -species approach, implications for the conservation of coastal heathlands are given. The results show that successional processes and grass encroachment have strong impact on species richness and abundance, species composition and functional groups, as well as life-history traits and functional diversity of the arthropod groups. Main findings were: Orthoptera species richness was highest in the intermediate stages (heath encroached by grasses and heath with shrubs) because of higher habitat heterogeneity and higher food supply (grasses). Opposed to that, species richness of ground-dwelling carabid beetles and spiders did not differ among the five successional stages, which contradicts the ‘habitat heterogeneity hypothesis’. In contrast to species richness, functional diversity differed among successional stages. The concept of functional diversity – which integrates species life-history trait data – therefore might be particularly suitable for biodiversity research, while the explanatory power of species richness alone might not be sufficient. The species compositions of all three taxa changed remarkably along the coastal heathland gradient indicating a high species turnover. In particular, open, dynamic habitats (‘grey dunes’ and ‘dwarf-shrub heath’) could be separated. Here, several specialized, xerothermic and threatened species occurred due to the extreme habitat conditions, but are displaced during grass and shrub encroachment. On a smaller spatial scale, the invasion of Campylopus introflexus alters habitat conditions in grey dunes and therefore affects carabid beetle and spider species and the dominant Orthoptera species Myrmeleotettix maculatus. Species richness of carabid beetles and spiders, and the abundance of adult M. maculatus grasshoppers were reduced. Species compositions of carabids and spiders changed remarkably with a loss of several species. These negative impacts could be explained by the vegetation structure of the moss which is unsuitable for web-building spiders or large carabid beetles, and by reduced germination of higher plants and therefore reduced food supply for M. maculatus and phytophagous carabid species. Within the open coastal heathland, the mosaic of grey dunes and adjacent dwarf-shrubs is important since many species perform a habitat change during their development and, besides the scarcely vegetated, thermally benefited grey dunes, need denser vegetation of adjacent dwarf-shrubs for shelter, as song posts, or for foraging. As grey dunes harbor a high abundance and species richness of threatened and specialized, mainly xerothermic and geobiont species and are important as oviposition and nymphal habitat, they are regarded as a keystone habitat within the coastal heathland. Besides these ecological studies, two studies focused on the method of pitfall trapping. It could have been shown, that pitfall trapping might be a useful sampling method for Orthoptera in open habitats. The other study demonstrated that sampling interval has a strong influence on the capture efficiency of several arthropod groups (‘digging-in effect’). Conservation practices should aim at maintaining a heterogeneous heathland mosaic with open grey dunes and Calluna stands, in addition to scattered grassy and shrub-encroached heath for the survival of species-rich heathland arthropod assemblages with a high proportion of specialized and threatened species.
Decision making in everyday purchase situations requires mental processing of factors that are related to the items on display. These influencing factors – called persuasive information – can take various forms, like the price level, the design of the package or the display of certain product attributes. Despite the existence of persuasive information trying to influence our buying behavior, almost nothing is known about the underlying neural mechanisms responsible for processing this information. In this thesis functional magnetic resonance imaging was used to investigate neural activity correlated with product related persuasive information. As persuasive information organic, light and regular labeled food was chosen. The 1st experiment investigated the neural correlates of visually inspected organic and regular labeled food and the influence on willingness to pay (WTP) for the displayed items. It was hypothesized that organic compared to regular labeled food will be perceived as more rewarding which should be visible by an increased activity in the ventral striatum as a central area for reward processing and by a heightened WTP. As organic label information the national German eco emblem 'Bio-Siegel' was chosen (for stimuli details see 2.1). As there is no emblem indicating regular food, an artificially created logo was used for indicating a conventional product. 40 well- known food products (e.g. milk, bread, eggs etc.) were presented to the subjects. These products were marked with the organic emblem and the same 40 products with the regular label. We found that visual inspection of organic labeled food indeed led to an increase in neural activity in the ventral striatum and to a heightened WTP, suggesting a higher subjective value for these products. The 2nd experiment investigated the neural correlates of actually administered food stimuli labeled organic, light or regular and the influence on expected and experienced taste. For organic compared to regular labeled food we hypothesized an increase in expected and experienced taste pleasantness. Furthermore, light compared to regular labeled food should lead to a decrease in expected and perceived pleasantness and intensity ratings. During the active tasting process this should be accompanied by an increase in reward-related (e.g. organic vs. regular; regular vs. light) areas like the ventral striatum medial orbitofrontal cortex or aversion-related (e.g. regular vs. organic; light vs. regular) areas as the lateral orbitofrontal cortex (lOFC) and operculum/insula. As organic label information the national German eco emblem 'Bio-Siegel' was chosen. Light label information was issued in form of the internationally used 'Bewusst-Wählen®' ('Healthy Choice') label (for stimuli details see 2.2). However, inside the scanner the written forms 'Bio', 'Light' or 'Normal' (indicating regular food) were chosen. Subjects were randomly assigned in two groups and were either confronted with the organic or the regular label (organic group) or with the light or the regular label (light group) but otherwise identical milk drink. The results show that organic compared to regular labeling of identical food stimuli indeed led to an increase in expected and experienced taste pleasantness for organic labeled food. Light compared to regular labeling of identical food stimuli led to a decrease in expected and experienced taste pleasantness and intensity for light labeled food. Moreover, taste-related activity was found in aversion related areas like the operculum insula and the lOFC for food labeled regular compared to organic and in reward-related areas like the ventral striatum for food labeled regular compared to light. The results show that persuasive food-related information influences human cognition on the behavioral and neural level; the effects were shown during visual and gustatory evaluation of the stimuli. Taken together the results demonstrate that the same stimulus can vary dramatically in personal valuation depending on the applied information.