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A long-standing controversy in emotion research concerns the question whether stimuli must be conceptually interpreted, or semantically categorized, to evoke emotional reactions. According to the semantic primacy hypothesis, the answer to this question is positive; whereas according to the affective primacy hypothesis, it is negative: Emotions can also be, and perhaps often are, elicited by preconceptual stimulus representations, such as particular shapes or color patterns.
In the present dissertation project, the semantic primacy hypothesis was tested in eight experiments using different latency judgment paradigms in which the perceptual latencies of object recognition and affect onset were measured and compared. The chronometric measurement methods comprised temporal judgments (temporal order judgments and simultaneity judgments: Publication A, Experiments 1–4; the rotating spot / rotating clock hand method: Publication B, Experiments 1–2) and speeded reaction time measurements (Publication C, Experiments 1–2). To elicit affective responses, pictures of pleasant (e.g., cats, children) and unpleasant objects (e.g., spiders, moldy food) from everyday life were presented.
According to the semantic primacy hypothesis, object recognition is a necessary partial cause of affect. This implies the following three predictions that were tested in the studies: (1) Because causes must precede their effects, the time of the onset of object recognition must precede the time of the onset of affect. (2) The longer it takes a person to recognize an object, the longer it should also take them, other factors constant, to experience affect; therefore, the latencies of the two mental events should be positively correlated across individuals. (3) An experimental manipulation that delays the onset of object recognition (in this case a moderate blurring of the pictures) should also delay the onset of affect, and the effect of the manipulation on affect latency should be mediated by the delay in object recognition.
In agreement with Prediction 1, regardless of the chronometric method used, the latency of object recognition consistently proved to be shorter than the latency of affect onset. According to the meta-analytically integrated latency differences estimated in the temporal judgment experiments, affect followed object recognition with a delay of 117 ms. This result was obtained for both pleasant and unpleasant stimuli and was independent of task order. Supporting Prediction 2, the latencies for object recognition and affect onset were positively correlated across participants (meta-analytic r = .50). Supporting Prediction 3, delaying object recognition by blurring the affective pictures was found to also delay the onset of affect and the effect of blurring on the latency of affect was found to be partly mediated by delayed object recognition.
Two additional predictions tested and confirmed in Experiment C2 were: (4) False-coloring the affective pictures delays the onset of affect but not object recognition, and this effect is mediated by reduced affect intensity. (5) Judgments of the valence of the stimuli (i.e., whether the imaged object is pleasant or unpleasant) take more time than reports of object recognition, but less time than affect onset reports, for which valence judgments have often been used as a substitute in previous studies.
Taken together, the results of the eight experiments provided consistent support for semantic primacy in the generation of pleasant and unpleasant feelings evoked by affective pictures: Object recognition can be considered a necessary partial cause of affect in the reported experiments. The results are compared to previous findings, possible reasons for deviant response patterns found in a small minority of the participants are considered, and several implications of the findings for emotion research are derived. Possible adaptations of the chronometric approach to investigate other questions of emotion research are suggested. Finally, limitations of the dissertation project are pointed out and possible ways to address these in future research are proposed.